UNIQLO’S NEW CAMPAIGN STARS INFLUENCERS IN LINEN

by Christopher Blomquist Apr 09, 2019

Uniqlo has tapped two fashion influencers to front its newest digital campaign featuring its spring 2019 men’s Linen collection.

Fashion stylist Matthew Henson and model/actor/editor Blake Abbie selected and styled the linen looks they pose in, the images of which debuted on Instagram over the weekend. The two co-star in the campaign with beauty blogger and YouTube star Rachel Nguyen and wellness influencer Bianca Valle who model the women’s Linen offerings.

The new collection of the flax-based and lightweight traditional warm weather fabric – sourced in Normandy by Uniqlo – features new hues and silhouettes. Highlights of the men’s offerings include a 100 percent linen long sleeve shirt in 11 colors, a linen/cotton short sleeve in six colors, a linen/cotton jacket in three shades and cotton/linen relaxed pants in four colors.

All the items are currently available in Uniqlo stores and online at www.uniqlo.com. They retail for $29.90 to $69.90.