Uniqlo has tapped two fashion influencers to front its newest digital campaign featuring its spring 2019 men’s Linen collection.
Fashion stylist Matthew Henson and model/actor/editor Blake Abbie selected and styled the linen looks they pose in, the images of which debuted on Instagram over the weekend. The two co-star in the campaign with beauty blogger and YouTube star Rachel Nguyen and wellness influencer Bianca Valle who model the women’s Linen offerings.
The new collection of the flax-based and lightweight traditional warm weather fabric – sourced in Normandy by Uniqlo – features new hues and silhouettes. Highlights of the men’s offerings include a 100 percent linen long sleeve shirt in 11 colors, a linen/cotton short sleeve in six colors, a linen/cotton jacket in three shades and cotton/linen relaxed pants in four colors.
All the items are currently available in Uniqlo stores and online at www.uniqlo.com. They retail for $29.90 to $69.90.