UNTUCKIT RELEASES NEW MLB SIGNATURE SERIES, TO OPEN MORE STORES
Just in time for Opening Day, UNTUCKit has launched its first-ever product collaboration with Major League Baseball.
The UNTUCKit MLB Signature Series features the logo of one of eight individual MLB teams stitched into the sail of a classic UNTUCKit best-selling, wrinkle-free shirt. Team logos available include the New York Yankees, New York Mets, Boston Red Sox, Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, St. Louis Cardinals, and Atlanta Braves.
Beginning on Opening Day, baseball fans can support their favorite team in style when they pick up an MLB Signature Series shirt from UNTUCKit’s stores or website, on MLBShop.com or select team club houses—all in time for opening day.
The partnership is another step towards UNTUCKit’s growing presence in the sports industry. Last year, New Orleans Saints Quarterback Drew Brees, hockey legend Wayne Gretzky and Nascar driver Chase Elliott were each introduced as athlete ambassadors and investors in the brand. In addition to building their roster of athletes, UNTUCKit has strategically increased marketing and advertising across sports television, radio and arenas across the country.
“We’re excited about this partnership with the MLB, our first with a major sports league, given the natural affinity between our customers and the sports industry,” said Aaron Sanandres, co-founder and CEO of UNTUCKit. “We’ve taken a few of our best-selling shirt styles and added a fun, exclusive element we know customers will be excited about—an ode to their favorite baseball teams—to wear at the next game.”
In other UNTUCKit news, the direct-to-consumer shirt brand is expanding its partnership with Simon Malls to open seven more stores in key centers throughout the U.S.
In addition to the first set of stores that opened in 2018 at Simon properties, UNTUCKit will debut new stores at ABQ Uptown, Roosevelt Field, SouthPark, The Fashion Centre at Pentagon City, The Westchester, Penn Square Mall, and Burlington Mall.
“We are excited about these upcoming store openings at so many great Simon properties across the country,” said Chris Riccobono, co-founder of UNTUCKit. “Simon has always been a great partner as we continue to grow our physical retail footprint.”
“UNTUCKit is exactly the type of smart, stylish and innovative brand that resonates with our shoppers and we’re pleased to deepen our relationship and look forward to continued mutual success in the future,” added John Rulli, president of Simon Malls.
