VINEYARD VINES PARTNERS WITH CBS SPORTS COMMENTATOR JIM NANTZ ON CHARITABLE TIE

Prep lifestyle brand Vineyard Vines has partnered with CBS Sports commentator Jim Nantz to produce and sell ties with proceeds benefiting the Nantz National Alzheimer Center (NNAC).

Nantz, the voice of CBS Sports for over 30 years, watched his father suffer with Alzheimer’s for over 13 years. In 2011, Nantz along with his wife, Courtney, partnered with Houston Methodist Hospital to open the NNAC, which has become a world-renowned center for Alzheimer’s care. Under the leadership of Dr. Stanley H. Appel and Dr. Joseph Masdeu, the NNAC is focused on leading research to identify how to prevent and treat this debilitating disease as well as providing resources and support to patients, their families and caregivers.

“My voice always sounded identical to my dad’s voice,” said Nantz. “I had an epiphany after I wrote a book about my father, that my dad’s voice would be heard through me. When we opened the NNAC, our goal was simple – to build the greatest clinical care and research institute in the world. Now, thanks to Shep and Ian and their wonderful team at vineyard vines, we will be raising awareness and money for critical research to find a cure for Alzheimer’s. I am on national television practically every week and hopefully viewers at home will look at these fantastic ties and say – ‘that’s the guy who is on a crusade to find a cure for Alzheimer’s.'”

“We have so much respect for Jim,” added Shep Murray, co-founder and CEO of Vineyard Vines. “Giving back is one of the pillars of our business, so we’re thrilled to support such an important cause.”

The Jim Nantz Forget-Me-Knot tie is now available online at vineyardvines.com for $85 with 20 percent of proceeds going back to NNAC.