VINEYARD VINES SIGNS NEW PGA GOLFERS, EXTENDS CONTRACT WITH RUSSELL KNOX

Prep lifestyle brand Vineyard Vines has announced new sponsorship deals with PGA golfers Tom Lovelady, Trey Mullinax, and Ben Martin. In addition, the brand continues its partnership with PGA Tour pro Russell Knox. Vineyard Vines will act as the official apparel provider for the players who will sport the brand’s performance and golf collections which includes polos, quarter-zips, shorts, pants, accessories and customized polos and belts.

The Vineyard Vines performance and golf collections support players both on and off the course. Product features of the assortment include attributes such as moisture-wicking, wrinkle resistant quick-drying fabric, and UV protection. The items were designed with a performance fit for comfort and mobility.

“Working with this talented group of athletes is a highlight for our brand,” said Ian Murray, co-founder and CEO of Vineyard Vines. “We are thrilled to be partnering with these players who all share the same values of perseverance and drive.”

Shep Murray, co-founder and CEO of Vineyard Vines, added, “The love of golf has always been instilled within our brand and we are excited to extend our commitment to the sport and partner with a group of professional golfers who embody ‘Every day should feel this good’. We look forward to seeing their careers thrive and cheering them on as they represent us on the green!”

“It has been great to be a part of the growth of the vineyard vines golf brand,” commented Knox. “With Shep and Ian, it is always about ‘Every day should feel this good’ and that is how every day has been since I joined the family in 2016.”

Building upon its commitment to the sport, Vineyard Vines is also now “The Official Style of the Genesis Open,” the PGA Tour event February 12-18 at the famed Riviera Country Club in Pacific Palisades, California. The brand also recently partnered with Club Car, a global leader in golf, utility and consumer vehicles, and a brand of Ingersoll Rand, to produce an exclusively designed Onward vehicle emblazoned with its signature heritage patchwork print.