WANT LES ESSENTIELS TO OPEN FIRST APOTHECARY CONCEPT STORE IN U.S.

Montreal-based travel brand Want Les Essentiels will open its first Want Apothecary location in the U.S. at The NoMad Hotel in New York City.

Opening March 4, Want Apothecary New York will introduce the much-loved intimate retail experience currently found in the retail concept’s Montreal, Toronto and Vancouver locations. Designed by Maria Rosa di Ioia, the space pays homage to the style of a classic apothecary, with elements of a neighborly boutique ambiance felt throughout the space.

The boutique, located just north of Madison Square Park at 1170 Broadway, will house the brand’s full collection along with a selection of product from Acne Studios, Jil Sander, Aspesi, Totême, Fleur du Mal, M. Martin and Xu Zhi. A dedicated Want Les Essentiels feature wall will offer one of the largest selections of the brand’s luxury travel accessories in North America. And, the apothecary counter will showcase a diverse range of sought after brands including Byredo Parfums, Susanne Kaufmann, Grown Alchemist, Cosmetics 27 and Verso Skincare, amongst others.

“We’re very excited to bring Want Apothecary to New York,” said Byron Peart, co-founder of Want Les Essentiels. “With its unique shop and restaurants, this charming and exciting neighborhood feels like the perfect home for our first U.S. location.”