WGSN AND COLORO ANNOUNCE COLOR OF THE YEAR 2025: FUTURE DUSK
WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, today announced Future Dusk as the Color of the Year for 2025.
Future Dusk (Coloro 129-35-18) is a dark, moody and intriguing hue, sitting between blue and purple. It has a sense of mystery and escapism, and feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change.
Its surreal and otherworldly qualities align with the influence of the second space age, giving Future Dusk a celestial appeal. As science and technology accelerate the space economy, commercial opportunities are coming to the forefront. From space tourism to the rise of asteroid mining, the industry that is slated to mint the world’s first trillionaire is rapidly evolving.
Synthetic creativity will become an overarching driver, with tech-driven creative tools such as AI art generators becoming widely available, increasingly blurring the line between reality and fantasy. Future Dusk aligns with immersive and transformative colors, driven by the metaverse, fantasy and imagination.
Future Dusk will be an important color for classic styles and investment pieces: for adding opulence to directional designs, as a gender-inclusive purple, or as an alternative to navy. The shade can be elevated with transformative and metallic finishes that create a celestial allure in beauty and consumer tech or applied to 3D renders to move it into the metaverse.
Caroline Guilbert, Creative Content Lead for Coloro notes, “For several seasons now Coloro has seen brands shifting towards palettes with long-lasting appeal, Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep which makes it feel moody, mysterious, and timeless.”
Urangoo Samba, Head of Color for WGSN adds, “Colors that bring a sense of reassurance will be key for 2025 and we will see captivating, tinted darks gaining momentum. In the near future, the lines between reality and fantasy will become more blurred than ever – Future Dusk is an immersive and transformative color, aligned with this direction.”
WGSN x Coloro
The partnership that delivers Color of the Year predictions unites WGSN’s trend forecasting expertise with Coloro, a global color system that offers physical and digital solutions to ensure color accuracy. WGSN experts choose tones for the company’s forecasts each season directly from Coloro’s extensive library of 3,500+ contemporary colors. Health checks are run, utilizing Coloro’s feasibility data to understand their achievability across core substrates. Anticipating achievability upfront ensures wastage is minimized in the production process.
Caroline Guilbert says, “This dependable blue will be essential to reinforcing a sense of trust and stability, but as a purple, it also carries an imaginative quality that will dynamically power the creation of new futures.”
