Given its size and youth, Gen Z might well be the most coveted generation by retailers right now, now, regardless of how young they are and how much money they have to spend. Like a snow leopard hiding out in the Himalayan mountains, the generation is both elusive and searched for relentlessly — and for good reason. Baby boomers are certainly still a key demographic for retailers, but Generation Z offers something perhaps more valuable than disposable income: a glimpse of what their future holds. It’s all well and good to appeal to Baby boomers, Gen Xers and millennials, but at the end of the day, retailers want that golden stamp of approval that when Gen Z comes along, they’ll still be able to stay in the black. Read more at Retail Dive.