Why Kohl’s Recent Success Has More To Do With It And J.C. Penney Than With Amazon

Kohl’s has become the retail poster child of late—the company everyone mentions when they want to talk about a legacy retailer that is successfully adapting to a radically reordered marketplace. And given all the turmoil in the industry, particularly on the physical store side of the business, Kohl’s indeed does stand out as a retailer that is doing a lot of the right things. But when pundits and analysts alike make the case that it’s the store’s tie-in with Amazon that’s making all the difference, perhaps they need to take a remedial math class. It turns out the Amazon effect is on a relatively small scale compared to the overall Kohl’s business. Read more at Forbes.