Kohl’s has become the retail poster child of late—the company everyone mentions when they want to talk about a legacy retailer that is successfully adapting to a radically reordered marketplace. And given all the turmoil in the industry, particularly on the physical store side of the business, Kohl’s indeed does stand out as a retailer that is doing a lot of the right things. But when pundits and analysts alike make the case that it’s the store’s tie-in with Amazon that’s making all the difference, perhaps they need to take a remedial math class. It turns out the Amazon effect is on a relatively small scale compared to the overall Kohl’s business. Read more at Forbes.