Will McClelland had his first taste as an investor when he supported his brother’s efforts to launch a bike company in the Philippines that was manufactured out of bamboo. That experience, including their bikes being a gift to President Obama from the Philippines government, led Will to focus on investing in consumer startups. Today, Will is the co-founder and partner at Elizabeth Street Ventures. We sat down to talk about the 30+ investments he has had made, why the intuition of the entrepreneur is what he looks for the most, and the broad aperture they use at Elizabeth St to define consumer. Read more at Forbes.