WME/IMG, one of the world’s leading entertainment agencies, has launched Made to Measure (M2M), the company’s first-ever premium digital fashion network, which will debut exclusively on Apple TV. M2M will be home to fashion content including original digital series and films, insider news, live reports from fashion weeks around the world, classic fashion films and documentaries, and live and archival runway shows. This is the first network to launch on Apple TV exclusively.
M2M will also feature a signature long-form documentary series called “M2M Films,” which will explore a broad array of topics from profiles of industry giants to stories of classic brands. The first film in the series will be “Battle of Versailles,” a tribute to the mythic night in 1973 that pitted five top American designers against five of their French counterparts.
“M2M will showcase fashion from all angles,” said Mark Shapiro, chief content officer, WME/IMG. “There are so many incredible stories to tell in this industry, but premium video programming that’s authentic, modern, and thought-provoking is still difficult to find. We’re excited to use our unique access across WME/IMG to give everyone who loves fashion the opportunity to explore the industry from the inside out.”