WRANGLER LAUNCHES REISSUE COLLECTION

Wrangler launched its Reissue Collection today, part of its ongoing 75th anniversary celebration. The collection takes full advantage of the iconic denim brand’s archives, reimagining a handful of iconic styles from its sartorial and promotional history through a contemporary lens.

A red unisex embroidered trucker jacket ($149), first worn by rodeo champions in the 1940s and ’50s epitomizes the capsule, making modern adjustments for today’s consumer while making a nod to one of Wrangler’s iconic advertisements from the period. The reissued comic pant and unisex jacket ($149) take their print design from 1950s-era western comic books that Wrangler used to include in the back pockets of its jeans, shining a light on the greatest moments in rodeo. The reissue creates truly wearable works of art.

A standout piece from the collection is the 24MJZ Selvedge Jacket ($265), featuring all the same distinctions and details that made it a favorite with the rodeo riders, ranch hands, rebels, and rock stars of days past. The limited-release jacket is made using some of the last remaining selvedge right-hand twill denim woven on vintage Draper shuttle looms at Cone Mills’ White Oak Plant.

The collection made its debut this morning at Wrangler.com.