How Zappos And Nordstrom Use Convenience To Create Confidence

by MR Magazine Staff

Convenience is one of the powerful customer service and customer experience differentiators. Adding the concept of convenience into your service and experience strategy is a powerful way to disrupt a competitor, if not an entire industry. There are many ways to integrate convenience into the customer experience, and this article is going to focus on the “post-purchase” experience. I had a chance to talk with Amit Sharma about this concept. Sharma is the founder and CEO of Narvar, a company that helps brands and retailers “build lifelong relationships beyond the ‘buy’ button.” Their clients include Neiman Marcus, Crate & Barrel, and Sephora just to name a few. Sharma understands how to deliver a customer experience that creates loyalty. Read more at Forbes.