Zegna Boston

ZEGNA OPENS NEW BOSTON BOUTIQUE

by Stephen Garner
Zegna Boston

Zegna has opened a new boutique in the stunningly restored and reimagined hotel, The Newbury Boston, located at 1 Newbury Street.

Designed by Zegna’s architects, the relocated Boston boutique epitomizes the resetting of the new Zegna identity under the artistic direction of Alessandro Sartori. The store has a wide glass façade with the main entrance on Newbury Street and a secondary entrance in the back portion of the shop, directly connected to the hotel lobby.

The sophisticated retail space is divided into two main areas: the front is a vibrant room offering casual luxury and accessories, while the rear is dedicated to tailoring and personalization.

Zegna Boston

A full-size LED wall faces the entrance to visually transfer and tell the unique story of the brand through astonishing imagery and videos of Oasi Zegna, a natural park of 100 square kilometers in Piedmont, Northern Italy, where the brand was established 111 years ago and where over three generations of the Zegna family have continued to nurture the green soul of the founder.

To celebrate the opening of the new boutique, Zegna confirms its commitment to the environment and the community of Boston, donating over five years in pledge to the Friends of the Public Garden.

Zegna Boston

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