7 For All Mankind Jon Boy
by Stephen Garner
7 For All Mankind Luka Sabbat
Luka Sabbat

Denim brand 7 For All Mankind has announced the launch of its spring 2018 collection and campaign, entitled “We Are Mankind”.

Shot on the streets of New York by renowned photographer Billy Kidd, the campaign aims to cultivate a creative and all-encompassing platform that shines the spotlight on a myriad of artists, poets, musicians, designers, and creatives.

For the new campaign, the brand has enlisted 10 dynamic global icons to represent the collection, creating a diverse cast to represent the nature of mankind. Icons included in the campaign include Matt Bomer, Cleo Wade, Luka Sabbat, Jon Boy, Orion Carloto, Mads Paige, Farouk James, Sarah Jane Adams, Gabrielle Richardson, and Emma Louise Connolly.

7 For All Mankind Jon Boy
Jon Boy

“Our range of denim creates a blank canvas for our fans to express themselves. We want to inspire them to be their own unique, beautiful, and artistic selves,” said Jenna Habayeb, chief marketing officer of 7 For All Mankind. “Our spring 2018 campaign is a celebration of mankind and everything that comes with it – flaws and triumphs, strengths and struggles. This is a big step forward for us and stands as our commitment to self-expression.”

In the spirit of mankind, and in conjunction with the spring 2018 collection, 7 For All Mankind has created bold, graphic Mankind tees and sweatshirts, of which a portion of the proceeds go to Love Is Louder charity.

Added Habayeb, “With everything that’s happening in the world today, we want to celebrate both individuality and unity all in one, because it’s our collective uniqueness that makes mankind so amazing.”