by Stephen Garner

Active CollectiveTrade show and conference producer Emerald Expositions, parent company of the Swim Collective and Active Collective trade shows, have announced plans to combine the two shows in a new venue, the Anaheim Convention Center.

The Anaheim Convention Center has enabled the shows to secure future dates that will be optimal for both markets, and the convention center will help streamline move in and move out, and bring efficiencies and cost savings with a wealth of affordable hotels and restaurants in the area.

In addition to the colocation of Swim Collective and Active Collective shows in California, Active Collective will add a summer edition to its New York shows. Active Collective launched the first New York show in January 2017 with much success, and positive response from manufacturers and buyers. Both events will be held at the Metropolitan Pavilion of the Chelsea neighborhood in New York City.

“Following the recent success of our Swim and Active shows, we feel that we can better serve our exhibitors and attendees by combining our events in a space that is more suited to our market growth,” said Roy Turner, show director. “We feel that both Swim Collective and Active Collective exhibitors and buyers can benefit from the crossover of markets with holding both shows under one roof in California. We are excited to transition the shows to a new venue and are committed to maintaining the nuances that make the Collective shows unique.”