American Eagle Outfitters has announced plans to enter India through licensed stores. The company has signed a multi-year license agreement with the Aditya Birla Group, a leading Indian conglomerate with an extensive retail portfolio and strong digital and omni-channel capabilities. The first stores are expected to open in Mumbai and Delhi in spring 2018.
“India’s rapidly developing and vibrant economy, anchored by the world’s largest youth population, provides an exciting growth opportunity for our brands, expanding our global reach,” said Andrew McLean, EVP of Global Commercial Operations. “Aditya Birla brings deep market experience and extensive retail capabilities, giving us a strong platform to deliver our leading AE jeans collections and casual American style to India’s growing market.”
The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 82 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 190 international locations operated by licensees in 24 countries.