ABOUT THE AUTHOR
Showrooming and Webrooming
Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.
Read MoreTaking Your Retail Business Mobile
Jake Fell: Fortunately, great branding on mobile for an apparel retailer does not need to be difficult or expensive.
Read MoreHow to Market for Father’s Day
Our marketing expert John Fell talks about the best way to market a men’s store for Father’s Day.
Read MoreHow Should Menswear Retailers Market on Facebook?
Marketing expert Jake Fell gives some advice about using Facebook to engage–and not annoy–customers.
Read MoreUsing Your Data to Improve Marketing
Marketing expert John Fell takes a question about using point-of-sale system data to improve your email marketing campaigns.
Read MoreShould I Sell Online?
A retailer asks our marketing expert Jake Fell, “Adding e-commerce to my shop’s website sounds like a lot of work. Do I really need to sell online?”
Read MoreDo All Retailers Need Good Websites?
A retailer asks our marketing expert John Fell, “How important is a good website for my brick-and-mortar store if I don’t sell online?”
Read MoreReaching Younger Customers
A traditional men’s retailer asks our marketing expert Jake Fell about how to reach younger customers.
Read MoreStepping Up Your Marketing
Our new experts, John and Jake fell of eMarketing Logic, talk about the benefits of a good e-mail marketing campaign.
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