BALENCIAGA MOVES EYEWEAR LICENSE TO KERING

French luxury brand Balenciaga has inked a new partnership deal with Kering Eyewear for the development, production, and worldwide distribution of Balenciaga sunglasses and prescription frames. This new deal marks the end of Balenciaga’s eyewear deal with Italian manufacturer Marcolin Group.

The first Balenciaga Eyewear collection will launch with the spring 2019 collection, available through a highly selective distribution network from January 2019.

“We are delighted to collaborate with Kering Eyewear,” said Cédric Charbit, CEO of Balenciaga. “We will rely on their exclusive expertise to fully exploit and reach Balenciaga’s potential in the category. We would also like to take the opportunity to thank Marcolin for their contribution in developing the brand over the past years.”

“We are extremely proud of our new partnership with Balenciaga, one of the most authentic and innovative brands in the fashion industry and the last Kering brand with an eyewear presence which was not yet managed by Kering Eyewear,” added Roberto Vedovotto, president and CEO of Kering Eyewear. “I am sure that Balenciaga, particularly considering the brand’s strong creativity, will add substantial value to Kering Eyewear’s already outstanding portfolio of luxury brands.”