Barber Gains Yardage for Men in Need

NEW YORK – The New York Giants’ Tiki Barber is rushing headlong into a new battle, helping disadvantaged men to better their job prospects.

Along with cheerleaders and a marching band, Barber was on hand at the Johnston & Murphy store at Madison Avenue and 54th Street here this week to move the marker in support of Career Gear, the philanthropic group that collects apparel and footwear to help outfit underprivileged men for job interviews.

Seen above with Career Gear’s affiliate director, Leta Malloy, Barber joined in the effort, spearheaded by Esquire magazine, to collect contributions of used coats. Coat donors were given a 15%-off coupon toward the purchase of a new coat, and J&M, which features Barber in its latest ad campaign, donated one pair of shoes for every pair donated.

For more on Tiki’s philanthropic first down, visit Schmoozing.