BARNEYS PROMOTES JOSH LIEBERMAN TO EVP OF DIGITAL
Luxury specialty retailer Barneys New York has promoted Josh Lieberman to executive vice president of Digital. In his new role, Lieberman will oversee the entire e-commerce and digital businesses for Barneys.com and BarneysWarehouse.com, and is responsible for marketing, merchandising, operations, creative, and technology. Lieberman joined Barneys New York in November 2012, and was most recently senior vice president of Digital Marketing.
Lieberman is an omni-channel leader with extensive marketing, e-commerce and strategy experience. In his new role, Lieberman has vastly improved team leadership and the overall functionality of the site. Lieberman is responsible for the improved speed of the Barneys New York digital platforms, which increases the ease of use for consumers.
Most recently, Lieberman has overseen a major revamp of the Barneys.com and BarneysWarehouse.com sites, as well as the Barneys New York apps for iPhone and iPad. Enhanced version of these sites provide an increased ease of use for consumers, and a further developed level of content personalization, driven by Lieberman. Barneys New York continues to focus on digital personalization as a way to translate the unparalleled in-store customer experience to web and mobile. With these modern improvements, Barneys New York displays highly relevant content to visitors based on their real-time browsing habits. The personalization technology allows for consistency and discovery through promoting relevant product recommendations as well as curated editorial content for both Barneys.com and now also for BarneysWarehouse.com.
“From behind the scenes, Josh has really been the driver of our fast growing e-commerce business and expanding digital portfolio,” said Daniella Vitale, chief operating officer at Barneys New York. “He has provided incredible leadership, poise and guidance through the ever changing world of technology. We are thrilled that he now oversees a business unit that will be the force behind Barneys New York’s growth. He is well respected and exemplifies the power of mentorship to a young but fast growing team. Josh got us through an arduous re-platforming and will provide clarity, vision and a proper strategy for the future; this was really lacking before we promoted him.”
