by Stephen Garner

Bloomingdale’s announced on Wednesday that the first location of its all-new store concept, “Bloomie’s,” will open on August 26th in Fairfax, Virginia. The Bloomie’s concept will bring the best of Bloomingdale’s to a smaller, highly curated, ever-evolving store filled with top brands, a new tech-enabled stylist service model, and a vibrant restaurant experience.

Located in the Mosaic District shopping center, the 22,000 square-foot Bloomie’s store will be a style and service destination featuring new store experience and design concepts, and a distinct assortment of advanced, contemporary, and luxury brands across men’s and women’s fashion and beauty.

“Bloomie’s has always been a term of affection from our loyal customers. Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient, and unexpected way,” said Tony Spring, CEO of Bloomingdale’s. “We’ve been part of the Washington, D.C., metro area community for decades, and we are excited to welcome new and longtime customers to Bloomie’s to be the first to shop this fresh and casual experience.”

Bloomie’s will bring together an approachable mix of the top designers customers already love with the emerging labels they need to know, bringing together the best names in fashion and beauty. With fresh deliveries multiple times per week, and rotating carts with unexpected finds, customers will find something new with every visit. Bloomie’s customers will discover men’s and women’s apparel including contemporary and advanced ready-to-wear, denim, active, intimates; along with shoes, handbags, beauty, accessories including eyewear, and fine jewelry.

Shoppers will discover men’s apparel, shoes, and accessories from brands like Vince, Helmut Lang, Salomon, Barbour, and McQ. The shop’s women’s assortment will feature Ganni, Staud, Maje, Rag & Bone, Cult Gaia, Jonathan Simkhai Standard, LoveShackFancy, Moussy, Mother, Frame, and more. Fitness enthusiasts will find a selection of men’s and women’s activewear from Adidas by Stella McCartney, Alo Yoga, Koral, Y-3, and Nike, as well as full wall displays of sneakers with everything from designer favorites to training shoes. And, Bloomie’s will offer an exceptional beauty experience, with an elevated skincare, makeup, and fragrance offering from La Mer, Dior, Dr. Barbara Sturm, Sunday Riley, Byredo, Diptyque, Creed, and Maison Francis Kurkdjian.

Bloomie’s will offer the services customers already love, including easy returns from any channel at the Returns Dropbox, and buy online for in-store or curbside pickup, all centralized at The Front Desk at Bloomie’s. The location will also offer personalization, customization, and alteration services.

Already a cornerstone at Bloomingdale’s stores, stylists will be at the core of the Bloomie’s service-driven experience. Bloomie’s stylists will provide human expertise, delivering personalized guidance to shoppers across all categories, and empowered by technology. Each stylist is equipped with digital selling capabilities, allowing them to access special finds for customers outside of Bloomie’s, from nearby Bloomingdale’s stores to the 59th Street flagship, as well as enabling them to work with customers digitally. The tech-enabled experience continues in the fitting rooms, where customers can request assistance with the push of a button.

The Bloomie’s store layout and flow will drive customer discovery, with rotating trends, highlight must-have items, and activations. Bloomie’s will also feature unique carts throughout the store, fresh finds for every visit. A punched-up color palette brings the story of Bloomie’s to life, and large windows bring light into the space and connect the experience to the vibrant Mosaic District outside. Bloomie’s’ fitting rooms make a design statement, with an impactful monochromatic pale blush coloration and color block stripe.

Bloomie’s will feature the newest location of Washington, D.C. area favorite Colada Shop, which has won over locals by paying homage to the Caribbean way of socializing. Colada Shop will serve its full menu of signature cocktails, finely roasted coffee, and colorful Cuban bites – the perfect shopping fuel. Visitors can enjoy their meals from morning to evening inside the restaurant or in the outdoor patio seating area.

“My team and I are incredibly excited to become part of one of the DMV’s most innovative retail and entertainment communities,” added Daniella Senior, co-founder and CEO of Colada Shop.  “Not only are we energized to bring the Caribbean way of life to Virginia, but we are also honored to be side-by-side with our partners at Bloomie’s and committed to create the most vibrant and sophisticated experiences for our guests.”

To celebrate, Bloomie’s will be hosting pre-opening activations at Mosaic District throughout the month of August. Bloomie’s will also invite the community to enjoy a variety of festivities to be announced, during the week of Grand Opening on August 26th.


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