by Stephen Garner
Claus-Dietrich Lahrs
Claus-Dietrich Lahrs

Paris-based luxury group Kering has announced the appointment of Claus-Dietrich Lahrs as CEO of Bottega Veneta, effective October 4.

He will replace Carlo Alberto Beretta, who is appointed Kering chief client and marketing officer. Lahrs will report directly to François-Henri Pinault and will be a member of the group’s executive committee.

Lahrs was previously CEO of Hugo Boss, until February 2016 and has held several top-level positions in prestigious luxury brands, such as Cartier, Louis Vuitton and Christian Dior Couture. In his role as CEO of Bottega Veneta, his mission will be to pursue the global development of one of the world’s most prestigious brands, and to continue building on its reputation for excellence.

“We are delighted to welcome Claus-Dietrich Lahrs to Bottega Veneta and to Kering,” said François-Henri Pinault, chairman and CEO of Kering. “His outstanding experience and extensive knowledge of the luxury market will be crucial in the management of the exceptional maison that Bottega Veneta is. I am confident he will build on what has been accomplished so far within the house and accelerate its development.”