Cerruti 1881 releases fall campaign

by Stephen Garner

Cerruti 1881 revisits the style of the 1970s for its fall/winter ’20 season campaign, completed in beautiful sketches.

Forever inspired by the world of cinema, Cerruti 1881 drew from the outfits of the young Jacques in Four Nights of A Dreamer, by Robert Bresson. The visuals combine strong colors and soft materials – corduroys, vintage tweeds, knits. Classic coats mix with parkas, jackets, chinos, and prints, for a modern look.

Echoing the spirit of the collection – the nonchalance of a chic and elegant ‘70s Parisian – this new advertising campaign, carried out in a historical context of stay-at-home order and social distancing, offers an invitation to an escape through a dream where Paris’ refined architecture and impertinent nature coexist, in the Île de la Cité and its Notre-Dame Cathedral, the Sacré-Cœur, the Cityhall, or the Louvre Museum.

The campaign features Amélie Cordier’s surrealistic collages recut with old sketches to enhance the feeling of an urban-chic life.


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