COLMAR RELEASES COLLECTION WITH WHITE MOUNTAINEERING’S YOSUKE AIZAWA

by Stephen Garner

Yosuke Aizawa, the founder and creative director of Tokyo-based menswear brand White Mountaineering, has served up an eye-catching collaboration for the Italian alpine brand Colmar, as part of its A.G.E program.

Finding common ground between Aizawa’s love of winter sports and Colmar’s almost 100 years of ski apparel expertise, the White Mountaineering x Colmar A.G.E fall/winter ‘20 collaboration serves up looks that feature a sense of two sides of the same coin. The result is a six-piece collection that explores the full intersection between high-performing, technically aligned fabrics and elevated streetwear.

Reimagined from the extensive Colmar archive this utilitarian collection does not wallow in the past instead it meets the needs of the modern style landscape with a nod to heritage. Consisting of a longer length parka plus a thigh length jacket, both water repellant and waterproof, with metal hardware vents, a patchwork of panel pockets, and an impressive warmth-to-weight ratio. It’s only fitting that the spirit of invention that defines this collaboration sees both styles come in either padded filling or insulated with down so you choose the best weight outerwear that your lifestyle demands.

Each style comes in either a muted black and grey hue combo or a bold biscuit color with shots of pink and blue inserts. Buttons and zips are personalized with both labels’ emblems and the silicon logo of both brands runs discreetly along the storm flap, with the journey of the two houses joining forces found on a Tyvek label inside each piece. Additionally, the collection contains a brushed cotton pant, wool cotton mix sweatshirt, and tee, as well as a boldly branded soft-shell under-jacket equipped with design features to suit a variety of conditions. 

The new White Mountaineering x Colmar A.G.E collection is now available.