DAVID HASSELHOFF FRONTS NEW CAMPAIGN FOR HAPPY SOCKS’ FIRST FULL LINE OF SWIMWEAR

Swedish sock and underwear brand Happy Socks is diving into swimwear for spring/summer 2019 with a full collection of men and women’s swim, as well as a selection of distinctive limited-edition summer essentials such as slider sandals and a pool float.

The range includes styles for both men and women in a selection of vibrant signature prints like the pastel sprinkled ‘Big Dot’ motif and party-ready patterns from the upcoming spring/summer 2019 collection.

The men’s swim short includes a supportive mesh lining and a classic elastic waist with drawstrings, offering a relaxed fit during and after swims. Crafted from a fine blend of synthetic fibers to minimize creases and sun bleaching, the style is made to handle summertime wear and tear like a breeze.

Happy Socks’ first-ever summer essentials includes colorful slider sandals in zesty summer shades, a playful pink and blue beach towel, a polka dot covered beach bag and a confetti-coated pool ring; all made for fun in the sun.

To celebrate the launch of the brand’s new full line of swimwear, Happy Socks has tapped acclaimed actor and chart-topping singer David Hasselhoff to front a special campaign. Titled “The Hoff’s Day Off”, the campaign depicts the Swedish lifestyle brand’s playful DNA and Hasselhoff’s eccentric personality.

Renowned for his leading roles in the beloved tv-shows Knight Rider and Baywatch, Hasselhoff now trades in his red lifeguard swim shorts for Happy Socks’ signature bold patterns to play a role tailor-made for him: The Hoff.

Set underneath the blue skies of Los Angeles, California, The Hoff puts his hard-earned summertime skills on full display; operatic vocal cord training, high-kick karate, slip-sliding by the pool in Happy Socks and sandals (something only few can handle), and unleashing a few poses from his picture-perfect arsenal. Captured in a quirky 80s aesthetic, “Hoff’s Day Off” is a seriously fun ride to the carefree heart of summer.

The full Happy Socks swimsuits and swim shorts are $75 and will be available alongside the Summer Essentials collection in Happy Socks’ Concept Stores, online at Happysocks.com, and at selected retailers.