Denim Is Not Dead, Not Even Close

The denim category is retail’s Game of Thrones. There’s unjust killing: “The Tragic Death Of the Skinny Jeans” decried The Sydney Morning Herald in March, going as far as introducing #savetheskinnyjean. There are shocks: Who What Wear asked ‘Real Men’ what they think of the decline of skinny jeans. “Bring out the defibrillator and bring back skinny denim” said real man Roger, 32. And of course, there’s a villain. “Athleisure Trend Spells Death of Denim” said CNBC back in 2014. The stage may seem set for a usurper, but well, it’s not. It might not make for such gripping headlines, but turns out denim is a-ok. Read more at Edited.