DIOR RELEASES SUMMER MEN’S CAMPAIGN
Dior has released its new summer 2021 men’s collection campaign, which highlights the brand’s partnership with Ghanaian painter Amoako Boafo.
“The vibrant colors of this campaign perfectly reflect the powerful energy of the summer 2021 collection,” said Kim Jones, the artistic director of Dior men’s collections. “It’s really a celebration of Amoako Boafo’s work.”
Lensed by Rafael Pavarotti, these graphic images in intensely contrasting, dazzling colors evoke the Ghanaian artist’s emblematic paintings. The searing power of his work, transposed onto silhouettes by Jones, is revealed in photographs of pure composition – punctuated by flowers reprising motifs from Boafo’s wallpapers – conceived like captivating dialogues that blend disciplines and transcend borders.
Models wear pieces that exalt the savoir-faire and heritage of Dior couture. Foliate drawings mingle in a surprising, joyful color palette, flushing from pink to fluorescent yellow, while stripes mingle with the essential Dior Oblique motif, revisited on tulle. Dior Atlas sandals and the Maxi Saddle bag complete the looks.
All these pieces create multiple styles for everyday life, celebrating freedom and diversity, and reflecting the many facets of the contemporary man.