DOCKERS TEAMS UP WITH CJ MCCOLLUM ON NEW CAMPAIGN
Dockers and professional basketball player CJ McCollum have come together in a campaign that highlights the brand’s range of khakis.
The campaign features McCollum in head-to-toe Dockers innovation product, including Smart 360 Flex (with 4-way stretch) and Supreme Flex (maximum stretch and recovery). The campaign is now live on social, dockers.com, retail accounts, and digital media.
McCollum, now in his 7th season with the Portland Trail Blazers, was named the Most Improved Player for the 2016 NBA season and recognized as the Western Conference Player of the Week in 2018. With a journalism degree under his belt, his podcast “Pull-Up with CJ McCollum” is top-rated, bringing a fresh perspective and engaging conversation to sports media. Also involved in his community, the “CJ’s Press Pass” program provides personalized mentorship opportunities for students looking to get involved with media. The “CJ McCollum Dream Centers,” a product of the Boys and Girls Clubs in Portland, provide innovative learning rooms intended to be safe spaces for underserved youth to learn and grow.
“We’ve strengthened the Dockers marketing platform, ‘Always On’, which is about embracing the fluidity of modern daily life and being prepared to put your best self forward,” said Lauren Johnson, senior director of global marketing. “We wanted to engage an ambassador who is inspirational and best represents the integrity of our brand. The Dockers guy is innovative, creative, multi-faceted – and CJ is exactly that. His talents, ambition, and passion extend beyond the basketball court and into the community in impactful ways. We’re thrilled to have him represent the Dockers brand.”
“Dockers’ commitment to helping people feel confident and ready is something I can get behind and support,” added McCollum. “Always On is a message that resonates with me, and I’m looking forward to this partnership being a source of motivation for people out there working hard – and feeling and looking good doing it.”