SCHMOOZING: ERMENEGILDO ZEGNA CELEBRATES THE LAUNCH OF ITS COUTURE XXX COLLECTION IN L.A.

Zegna XXX LA Launch
by Stephen Garner
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Photos by Billy Farrell / BFA.com

To celebrate the launch of the new Ermenegildo Zegna Couture XXX Collection, artistic director Alessandro Sartori, together with his friend Benjamin Millepied, welcomed guests to an intimate evening at the iconic Sheats Goldstein residence in Beverly Hills, CA.

Celebrity guests, L.A. notables, and close friends included Natalie Portman, Miles Teller, Wiz Khalifa, James Marsden, Miguel, Blake Griffin, Lucky Blue Smith, Black Atlass, Zedd, Shaun Ross, Myles O’Neal, Robbie Rogers, Andy McDonnell, Matthias Vriens-McGrath, and more.

During the exclusive evening event, guests mingled and enjoyed cocktails by the pool of the iconic glass house, with sweeping views of Los Angeles at night. After making their way to Club James, guests were treated to a special performance by the L.A. Dance Project, choreographed by Benjamin Millepied, and got an exclusive first look at the new Ermenegildo Zegna Couture XXX Collection as worn by the dancers, which brought a standing ovation by Wiz Khalifa. The collection debuted a go-to selection of essential, street-smart and wearable coordinates, designed by Sartori. Following the performance, dinner was served with small plates and entrees by Lucques, while guests danced to music spun by DJ Tony Martinez.

Zegna XXX LA Launch
L.A. Dance Project dancers outfitted in the new Ermenegildo Zegna Couture XXX Collection

The collection of signature XXX coordinates is a mix-and-match collection of t-shirts, sweatshirts, denim, outerwear, caps, and sneakers is made with natural and eco-friendly materials including pure cotton, recycled polyester, and technical silk fabrics. From the bold symmetry of color-block bombers to the hand-designed graphics and velvet and cotton jacquard that accompany floral, foliage and hand-designed motifs, the forward-looking urban wear leaves ample room for creative expression. Sublimely versatile, the fun yet minimalist style is enhanced by the reinterpretation of the brand’s signature XXX logo in a subtle salute to excellence.

The Ermenegildo Zegna Couture XXX Collection is now available in two exclusive worldwide locations: Los Angeles and New York, and globally from February 8, 2018. Prices range from $135 to $2295.