FARFETCH RELEASES EXCLUSIVE CAPSULE COLLECTION WITH BALENCIAGA

Parisian luxury brand Balenciaga and luxury e-commerce site Farfetch continue to expand their fashion offer with the release of an exclusive capsule collection. Launching globally today, the collection comprises of limited editions in limited quantities across ready-to-wear, shoes and accessories for men, women, and kids.

The collection will give Farfetch customers global access to exclusive Balenciaga pieces in previously unseen colors and fabrics. What’s more, the collection will be created without leather, fur or down.

The collection’s campaign, directed by the Balenciaga team and shot against natural landscapes, serves to draw attention to conserving endangered species. Selected ready-to-wear and bag styles feature illustrations of threatened animal species symbolic of gentle strength: the Northern White Rhinoceros (Ceratotherium simum cottoni), the Asian Elephant (Elephas maximus), the Blue Whale (Balaenoptera musculus) and the Giant Panda (Ailuropoda melanoleuca). At the launch of the campaign, Balenciaga will contribute to the International Union for Conservation of Nature (IUCN)—the world’s largest environmental network.

“At Farfetch, Balenciaga is extremely popular with our global customers, so we are thrilled to launch this new capsule collection in collaboration with the brand, consisting of exclusive pieces that cannot be found anywhere else,” said José Neves, founder, co-chairman and CEO at Farfetch. “We think the collection will delight people who are existing fans of the brand, as well as capturing the imagination of new fans as well.”

“Balenciaga is pleased to launch this exclusive collection,” added Cédric Charbit, chief executive officer of Balenciaga. “Bringing awareness to threatened species and supporting the conservation actions of IUCN is part of our vision.”