H&m is trialing a clothing rental service at its swedish flagship store … but it’s currently only available to members

by MR Magazine Staff

Consumption is an issue the fashion industry, and particularly the high street, is in the midst of grappling with. It has been estimated that more than half of fast fashion is disposed of within a year. In response, high street retailers are launching rental services, in a bid to reduce and wasteful clothing production. This week Swedish retail giant, H&M joins the likes of Banana Republic and Urban Outfitters with the launch of a clothing rental services. Read more at Evening Standard.

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