How Amazon Took 50% Of The E-Commerce Market And What It Means For The Rest Of Us

As SVP of Walmart’s global e-commerce supply chain for five years (until 2018), I had a front-row seat to how brick-and-mortar retailers were responding to Amazon’s dominance in e-commerce. Most of us were alarmed. And who could blame us? Today, Amazon has nearly 50 percent of all e-commerce trade. The way I see it, if you are a brick-and-mortar retailer, you either embrace a digital strategy to become omnichannel or do nothing and become irrelevant. To fully appreciate the gravity of the situation, let’s step back to understand how we got here. And importantly, start with what I believe is the single biggest challenge for retailers today. Read more at TechCrunch.