INVICTA WATCH GROUP ENTERS THE F2 CHAMPIONSHIP AS INVICTA RACING

Invicta Watch Group has announced that it has taken an ownership stake in UK-based FIA Formula 2 Team Invicta Virtuosi Racing. As part of the agreement, the team will adopt the brand identity of Invicta Watch Group, including Invicta’s iconic yellow and black branding, and be renamed Invicta Racing from the start of the 2024 season.

The investment will allow the team to continue to operate with its winning culture and team, as well as develop operations off-track by bolstering its marketing and communication activities. Invicta plans on releasing a collection of Invicta Racing watches and other lifestyle products which will encompass all elements of Invicta’s growing participation in motorsport.

As the official feeder series to the FIA Formula 1 World Championship, Formula 2 has continued to grow exponentially in 2023 with the series’ TV audiences and social media following trending upward at unprecedented levels. The season also saw great racing with three Feature Race wins for Invicta Virtuosi Racing, including dominant performances in Hungary and Abu Dhabi, as well as a sensational charge from the midfield to win at Spa-Francorchamps.

Eyal Lalo, CEO of Invicta Watch Group said, “We are thrilled to expand our presence in Formula 2 and in one of the best-performing teams on the grid. Invicta continues to be one of the fastest-growing watch brands in the world, and our association in Formula 2 only supports this. Our collectors have certainly shown how much they enjoy our participation in motorsport, so this was a natural step forward. This announcement represents a significant increase in Invicta’s involvement in Formula 2, a championship we see as having a tremendous reach with a loyal and engaged fanbase. I’d like to take this opportunity to thank Declan, Andy, and Paul for their help and support in putting this together and we look forward to working with them and their amazing team as we continue to embrace a winning culture.”

Declan Lohan, CEO, Invicta Racing said, “It’s been a pleasure working with Invicta over the past twelve months as an official partner of our team, and our partnership to date has certainly helped elevate our team’s presence both inside and outside of F2. This new partnership allows us to increase our competitiveness across all facets of our business, so we are delighted we could make it happen.”