J. CREW OPENS NEW MENS’ STORE CONCEPT THIS WEEK IN NEW YORK
J.Crew is opening a new men’s store concept this week at Bowery and Bleecker in New York City. The store is opening shortly after the release of the first official collection from new Men’s Creative Director Brendon Babenzien. Dream Awake, Estelle Bailey-Babenzien’s creative company, coordinated the design and creative direction.
J.Crew Bowery will feature a curated selection of vintage J.Crew menswear pieces, alongside Brendon’s new collection and additional design and curated experiential elements ranging from a café to a reading nook, record players, and artwork that guests can purchase off the wall.
Can they operate as a true specialty store or will it be same old same old?