John Elliott has opened a new flagship store in Miami’s Design District neighborhood.
The 3,300 square foot store, designed by Stephan Weimer, is the brand’s second physical footprint following the 2019 opening of the Melrose Avenue location in Los Angeles.
The store, located at 119 NE 41st street, expands off design language that was defined in Los Angeles, refining the use of modular and utilitarian construction for an elevated presentation of seasonal and core men’s and women’s collections.
Mindful of the new setting among contemporary starchitects and shadow-casting public art, the John Elliott Design District flagship is an environment of contrasting elements and inviting textures. Tile is treated as a soft, organic object to complement the collections of high-tech leathers and uniquely dyed Japanese denims. Principles of bright light remain intact, with interior lighting that mimics natural circadian rhythms – a feature that aims to bring the sun inside.
A high-gloss finish is applied to dressing room floors, juxtaposed against a matte retail space for a distinct feeling between the two. Perspectives change as visitors move throughout the space, with iridescent and mirrored surfaces throughout. Nature is a key element for the brand, previously defined by the craggy mountains and soaring palms of California, now embracing the broad jade fronds of local plants found throughout the boutique.