K-SWISS TAPS PUMA ALUM SEAN O’SHEA AS CREATIVE DIRECTOR

Multi-brand lifestyle company K-Swiss Global Brands has appointed Sean O’Shea as its new creative director of the K-Swiss brand, effective immediately. O’Shea will oversee all facets of K-Swiss design and development globally, and will be based in Westlake Village, CA, reporting directly to K-Swiss president, Barney Waters.

With almost 20 years of footwear design experience with him, O’Shea will use his design and industry expertise to establish a long-term vision for the brand while driving footwear innovation forward from concept to finished product.

O’Shea joins K-Swiss from Puma, where he served as head of design for running and training, leading the brand’s product efforts in one of the most competitive footwear categories. Prior to Puma, O’Shea put in time as the senior footwear designer for Nike Basketball, vice president of men’s footwear at Marc Fisher, and senior design roles at Global Brand Marketing Inc., Polo Ralph Lauren, Adidas and Converse.

“O’Shea is a respected veteran with a track record of design innovation and commercial success”, said Waters. “Everyone knows K-Swiss’ strength in heritage court style, and now Sean will lead us into the next phase of our brand development, through modernization and innovation, capturing the sophisticated athletic styling of our young entrepreneurial consumer.”

“K-Swiss is a legendary sneaker brand with a truly amazing heritage story,” added O’Shea. “The team’s goals speak to my own vision of footwear design and I’m excited to be part of such an iconic brand and talented team.”