LEVI’S AND DISNEY CELEBRATE STAYING CONNECTED IN NEW COLLECTION

by Stephen Garner

Levi’s and Disney are coming together again on a colorful collection featuring Mickey Mouse, Minnie Mouse, and Goofy across a range of the denim brand’s silhouettes.

The collection includes a range of denim, tees, hoodies, fleece, jackets, and accessories all featuring vibrant pops of color and retro graphics of Mickey Mouse, Minnie Mouse, and Goofy. A throwback graphic of Mickey Mouse and Minnie Mouse chatting on an old-school rotary phone (not every connection has to be made through fancy new technology), can be found on the white Graphic Tees for both men and women and the Padded Reversible Trucker Jacket for men. Disney fans will also notice that Mickey Mouse and Minnie Mouse graphics feature multiple art styles – a nod to their evolution and iconic styles over the years.

Many of the pieces in the collection also feature quilted construction, like the women’s Reversible Down Vest, with a solid yellow tone-on-tone embroidery on one side, and a color boxed all-over graphic print on the other. Or the Reversible Bomber Jacket with quilted sleeves on one side of the jacket and all-black tone-on-tone graphics on the other. There’s also Reversible Crewneck, a quilted sweatshirt with all-over color boxed graphic on one side, and a solid grey with embroidered Mickey Mouse, Minnie Mouse, and Goofy on the other.

Denim comes in the form of the Levi’s 502 Taper for men, with an oversized Mickey Mouse graphic down the right leg, and the Levi’s High Rise Boyfriend for women, with an oversized Minnie Mouse graphic down the left leg. There’s also the Padded Reversible Trucker Jacket with an oversized printed graphic of Mickey Mouse and Minnie Mouse on the back indigo side, and a tone-on-tone graphic of Mickey Mouse and Minnie Mouse, on the chest of the solid black side.

Accessories also play with the reversible quilted concept, with a Graphic Tote Bag and Reversible Bucket Hat with an all-over color boxed graphic on one side and solid colored on the other.

“We found this amazing graphic from the ‘30s with Mickey and Minnie on the phone, and we just felt like that image said it all,” said Karyn Hillman, Chief Product Officer at Levi’s. “We instantly knew that we wanted to do a collection built around the idea of staying connected. And we wanted to utilize these iconic Disney characters to tell that story. It’s such an optimistic and upbeat message, and Disney gave us a big graphics toolbox to work with, so it’s a really fun and inspiring collection. And then, we infused a very ‘80s and ‘90s vibe through silhouette and print direction, which makes for something that’s so perfect for this moment.”

The Levi’s x Disney Mickey & Friends collection is now available worldwide on levi.com, the Levi’s App, in Levi’s stores, and in select wholesalers.