LEVI’S FETES 50TH ANNIVERSARY OF ITS TRUCKER JACKET IN L.A.
by Stephen Garner
Oct 06, 2017
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Last night, October 5, Levi’s kicked off the 50th Anniversary of the trucker jacket at the Levi’s Haus in Los Angeles with a dj set by Snoop Dogg and live performances by Chance the Rapper and Solange.
For the 50th anniversary, Levi’s partnered with 50 icons and influencers from around the world to design one of a kind trucker jackets that will be on display as part of a storytelling installation that will help tell the story of one of the most iconic pieces of American clothing – the 1967 70505 Type III trucker jacket.
Chance the Rapper, Solange Knowles, Snoop Dogg, Diplo, Justice, Karlie Kloss, Romee Strijd, Virgil Abloh, Clayton Kershaw, Robbie Rogers, Taylor Kitsch, Karla Welch, Rob Zangardi, Tinie Tempeh, Justin Timberlake and more are participating in this project.