LUCKY BRAND LAUNCHES LUCKY LEGENDS

Lucky Brand will launch Lucky Legends — a limited collection inspired by the authenticity and hand-crafted heritage of the brand — tomorrow, March 18th. The collection features vintage-inspired washes, iconic graphics, and original details celebrating the free spirit and creative expression of classic American denim. 

Part of a series of limited-edition releases, each will include both iconic and collectible Lucky Denim pieces. Design elements Include red, white and blue details, stars and stripes, traditional quilting techniques and Iconic vintage washes. 

The first of four drops this year includes five men’s denim pieces (and 10 women’s), as well as three T-shirts and two cardigans. Retail prices range from $39.50 for graphic T-shirts, to $149 for denim. Shorts retail for $79. Lucky Legends will command a higher retail price than the existing Lucky Brand collection due to additional elements in wash, embroidery, and silk-screening. The limited edition pieces are iconic and collectible. The collection will be available on the Lucky Brand website.