Macy’s, Inc., has announced that it has named Olivier Bron Chief Executive Officer of Bloomingdale’s, with an anticipated start date in early November. Bron will report directly to Tony Spring, who was appointed President and CEO-Elect of Macy’s, Inc. in March following a 36-year career at Bloomingdale’s. Bloomingdale’s remains the cornerstone of Macy’s, Inc.’s luxury growth vector and the premier customer destination for curated fashion and style.
As CEO of Bloomingdale’s, Bron will lead overall strategy across all facets of the business. He will also be responsible for building upon Bloomingdale’s unique curated offering of designers, advanced contemporary, and exclusive private brands.
“Firstly, I want to thank all of my colleagues and the passionate leaders at Bloomingdale’s for their impressive work over the past several months,” said Tony Spring, Macy’s, Inc. President and CEO-Elect. “In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace, and unparalleled multicategory assortment. His extensive international retail career and deep knowledge of the luxury market will be invaluable as we pursue additional opportunities for growth. I am confident that Olivier’s leadership, expertise, and enthusiasm will further strengthen the Bloomingdale’s brand to ensure we remain like no other store in the world.”
Bron has more than 20 years of retail leadership experience, most recently as Chief Executive Officer of Central Group’s Central and Robinson Department Stores in Thailand. As CEO, Bron devised and executed strategy for sustainable growth. Prior to Central and Robinson, he served as Chief Operating Officer and Director of Strategy for French retail group Galeries Lafayette in Paris, where he played a pivotal role in driving operational efficiency and strategic planning. Bron previously spent over a decade focused on retail transformation at Bain & Company.
“I am honored to be named the next CEO of Bloomingdale’s,” said Bron. “Throughout its 150+ year history, Bloomingdale’s has represented the best assortment of premium products in the marketplace. I’ve been a long-time admirer of the brand and of Tony, who has built the foundation for such an incredible organization with inspiring talent and loyal customers. I look forward to building on the team’s momentum across Bloomingdale’s, including new store formats and continued digital expansion.”
As he assumes his new role, Bron will be relocating with his family to New York.
In anticipation of his international move and visa, Bron will begin working at Bloomingdale’s in early November.