by John Russel Jones

Macy’s has announced the locations of four new small-format stores scheduled to open this fall. These openings mark the first expansion of its small-format locations into the Northeast and Western regions of the United States, with openings in Boston, Las Vegas, and San Diego. With small store opening momentum growing in the Midwest, the expansion also sees its third location in the region with the recent opening in Highland, Indiana. The eight previous locations continue to be known as Market by Macy’s, whereas the upcoming small-format stores will bear just the iconic Macy’s nameplate. Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events, and the latest trends, all within an easy-to-shop environment.

“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region,” said Marc Mastronardi, Chief Stores Officer at Macy’s, Inc. “As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”

Expansion of Macy’s Small-Format

In 2020, Macy’s introduced the first iteration of its small-format stores in the Dallas-Fort Worth area in Southlake. In 2021, Macy’s continued its expansion in the Dallas-Fort Worth area with the addition of two new locations, while also introducing two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.

Macy’s celebrates the grand opening of a new store format location at Highland Grove, on Saturday, August 19, 2023 in Highland, Ind. (Jean-Marc Giboux/AP Images for Macy’s, Inc.)

New Fall 2023 Locations

As Macy’s continues the expansion of its new smaller stores under the Macy’s nameplate, these additional stores opening this fall will bring the total count to twelve:

  • Macy’s Highland Grove: Highland, Ind. – August 2023
  • Macy’s South Bay: Boston, Mass. – September 2023
  • Macy’s Arroyo Market Square: Las Vegas, Nev. – September 2023
  • Macy’s Santee Trolley Square: San Diego, Calif. – November 2023

Convenient Shopping Experience

Macy’s small-format stores offer an immersive shopping experience, providing both convenience and discovery within a 30,000 to 50,000-square-foot box. Located in off-mall shopping centers, the stores offer a curated assortment of Macy’s distinctive fashion, on-trend beauty, luxury fragrances, and more. The stores also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.

Shoppers can explore the “Trend Pavilion,” where a continuous flow of fashionable trends, must-haves, and new seasonal merchandise are offered to own your style. These stores provide a range of categories, including men’s, women’s, and kids’ fashion, beauty products, toys, luggage, giftable items, and more. Categories feature renowned brands like Polo Ralph Lauren, Levi’s, and Calvin Klein, as well as Macy’s private brands, such as INC, Bar III, And Now This, and the latest addition, On 34th.

Macy’s celebrates the grand opening of a new store format location at Highland Grove, on Saturday, August 19, 2023 in Highland, Ind. (Jean-Marc Giboux/AP Images for Macy’s, Inc.)

Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, creating an inviting atmosphere. The rooms also offer “styling carts” that help customers explore the latest trends from head to toe and provide a seamless and personalized experience.

Customers can enjoy all the benefits of the full-line Macy’s stores, including the ‘At Your Service’ desk, which helps with bill payments, returns, exchanges, and more. They can also take advantage of ‘Buy Online Pickup In-store’ and curbside options for items available on Customers can continue to enroll, earn and redeem Star Rewards and they can also use their Macy’s credit card at all Macy’s locations.

For a list of store locations and hours, visit


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