More Is Not Better: How to Effectively Target Retail Promotions

Are there any retailers where you shop regularly, but never pay full price? For example, there’s a home goods store that my wife and I visit every few months. Even though we’re loyal customers, we still check to make sure we have a coupon before heading to the store. The retailer sends us coupons all the time, so it would be crazy to buy anything without using one. This is a common practice among U.S. retailers. They send out daily coupon codes or weekly promotions in the mail and through email. Sometimes these promotions can be for as much as 40 or 50 percent off the entire store. And as savvy consumers, we’ve all learned to wait for those coupons before we buy. Read more at Entrepreneur.