MSGM LAUNCHES ACTIVEWEAR

MSGM has launched a new activewear line, the Italian brand’s first collection to be entirely dedicated to the world of training, sport, and leisure.

The menswear collection offers leggings and tops that provide freedom of movement while outlining the physique in a sculptural manner. Oversize sweatshirts, t-shirts, and shorts, designed for all off-duty times, round out the line.

Seamless clothing is the defining feature of activewear for women: no seams, shaped to the body like a second skin, in hyper-contemporary silhouettes. Tops, leggings, sweatshirts, and t-shirts with lettering in cotton, inspired by the outdoors in block colors (black, ice blue, optical white) and MSGM shades (swimming pool blue, fluorescent yellow and tie-dye bright pink).

“I am particularly pleased to present the MSGM activewear collection, the result of in-depth research and product development,” said Massimo Giorgetti, creative director of MSGM. “As a wellness fan, a keen yoga practitioner and a runner, I have tried to express my passions in a product that is effortless, makes a strong aesthetic impact and is also supremely practical. A product that is simple only in appearance, but actually combines MSGM attitude with strong technical know-how.”

MSGM will be supplied globally by Riccardo Grassi Showroom and will be available through retail and wholesale channels from February 2020.