NAUTICA RELEASES ITS NEWEST LIL YACHTY COLLECTION

Global lifestyle brand Nautica has released its newest collection with musical artist Lil Yachty.

From its flocked “N” logo patches to signature mesh detailing, the 19-piece collection draws inspiration from the brand’s design archives along with Lil Yachty’s favorite personal vintage Nautica items that he has collected and worn over the years. Yachty was named a creative designer for the brand earlier this year and has been featured in the brand’s digital ad campaigns.  Nominated for a 2017 Grammy, he currently has 4.2 million followers on Instagram and over 500 million streams globally.

The limited-edition collection, consisting of both apparel and accessories, is featured in bright primary colors and includes a rip-stop down puffer coat, Sherpa fleece bomber jackets, knit activewear tops and bottoms, cargo shorts, graphic tees, color-blocked polos, as well as reversible fleece-lined bucket hats. Nautica-branded logo graphics and tartan plaid prints taken from the brand’s archives of the 80’s and 90’s are re-mixed with fresh colors, logo treatments, and updated with Yachty’s “Sailing Team” logo.

“We are excited to unveil our limited edition capsule collection with Lil Yachty,” said Brendan Sullivan, president of VF Sportswear.  “Not only does it reflect the Nautica brand’s DNA with its bold colors and logos, it also shows Lil Yachty’s unique and authentic style, which will really excite his fan base.”

The collection was previewed during New York Fashion Week: Men’s, where fans had the opportunity to attend a special live performance and be notified to shop the collection earlier this weekend before it went live to the public.  The Lil Yachty Collection by Nautica is now available at select stores globally and on Nautica.com, and will be kicked off with a Lil Yachty meet and greet at the brand’s Citadel store in Los Angeles.