Nike Rise Expands To Seoul With High-Tech Shopping Experience

Following Nike’s first Rise retail concept store in Guangzhou last summer, the footwear giant has expanded the digital-infused experience to Seoul. Aimed at creating immersive retail experiences with the city’s identity, Rise has been designed as a 24,000 square foot store – dropping weekly sport-minded activations, in-store workshops and events. In addition to the features from China, Sport Pulse, a digital platform, is supported by Nike (NYSE:NKE -0.60%) to bring local hottest products and sports updates, while the Sport Pulse Atrium introduces a three-story screen that displays real-time running insights from the local community. Customers can compare footwear technology and online review of two silhouettes simply by placing them on Inside Track, an interactive RFID-enabled digital footwear table. Read more at Hypebeast.