Nostalgia Is Officially The Biggest Fashion Trend Of 2018

by Stephen Garner

The data doesn’t lie: The ’80s, ’90s, and ’00s are officially fashion’s favorite decades—at least according to Google. In the company’s yearly study of the most trending searches, a metric Google calculates by tracking the greatest increase in year over year searches, the top four fashion searches were: 1980s fashion, grunge fashion, 1990s fashion, and 2000s fashion. Compared to past years, which have featured questions like “How to wear booties with skinny jeans?” as top style queries, the retro revival shows an increased influence of the runways on mainstream fashion searches. Remember, this was the year when Versace’s reissues arrived in stores, Prada brought back its iconic nylon Linea Rossa, and Marc Jacobs remade his infamous grunge collection for Perry Ellis. Read more at Vogue.