The COVID-19 crisis has left many Americans struggling to provide basic necessities for their families. In response, Old Navy is donating over $30 million of clothing to American families in need.
The retailer is working with a number of partners to distribute the goods to vulnerable families including nonprofit organizations Good360 and Baby2Baby as well as transportation partner Penske Logistics.
To announce the donation, Old Navy has released a video depicting a unique portrait of the American family by Richmond, Virginia-based artist Noah Scalin. Known for creating large-scale art installations out of everyday items, Scalin constructs a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing. The portrait is revealed as a time-lapse video, taking the viewer through the journey of apparel transforming into art.
In addition to the clothing donation, Old Navy is also donating 50,000 non-medical-grade reusable masks to longtime partner Boys & Girls Clubs of America. Many of their clubhouses have remained open and operational throughout the crisis as a safe place for kids and families in underserved communities.
Old Navy has been assisting in COVID-19 response efforts under parent company Gap Inc. which has leveraged its supply chain to connect hospital networks with millions of critical PPE (personal protective equipment), including N95 masks, for frontline healthcare workers.
Separately, the Gap Foundation previously announced a $1 million donation to local, state, national, and international non-profit organizations to support underserved families during the Coronavirus crisis.