PERFORMANCE APPAREL BRAND MISSION RELEASES DWYANE WADE COLLABORATION

Performance apparel and accessories brand Mission has teamed up with and three-time NBA champion Dwyane Wade on a new collection. Tech-infused and designed by Wade and his team, the limited-edition capsule provides an elevated approach to compression wear.

Wade, a co-founder and user of Mission’s famous instant cooling accessories since the brand’s founding in 2009, has been providing product feedback to the Mission team for years. Tired of the stale compression category, he offered to design a new collection that fuses Mission’s performance technology with his own personal style.

The Mission x Wade collection consists of seven pieces including compression tops, tights, and arm sleeves. The entire collection features Mission’s VaporActive, powered by 37.5 technology, which offers industry-leading drying rates, odor control, and superior comfort. The designs feature bold colors, geometric patterns, and Wade’s insignia. A few pieces feature an exclusive reflective pattern that is revealed when hit only by a camera flash.

“Our partnership with Dwyane has been an enjoyable one since the very beginning. He understands how the body works and the importance of apparel and accessories that help maintain an optimum temperature to enable peak performance,” said Josh Shaw, founder and CEO of Mission. “Dwyane is one of the best-dressed men off the court.  For his first collection, we wanted to marry our science with his unique style and offer the market something they’ve never seen before in the compression space.”

“Compression wear has always lacked substance and style,” added Wade. “For my first capsule collection with the brand, I wanted to blend Mission’s high-performance technology with my personal style to create fresh and innovative designs. I am excited to share my new collection, which meets the performance and style needs of athletes by making them feel and look their best. Style is how you express yourself and the collection, featuring reflective and non-reflective pieces, express my bold and creative approach to fashion.”

The full Mission x Wade collection is available starting today on Amazon and mission.com.